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How much money will I make if I sell you a policy
 
most companies pay 85% of the first years premium minus policy fees.  If I sell you a policy for $30 per month I will make about $240.00.  The problem for you, the customer is that most companies will pay a higher commission if an agent does a great deal of volume with that company.  If I always push Banner Life on people, eventually Banner Life will increase my commission (120%).  I also would qualify for prizes (vacations, cruises, flat screen televisions).  But in order to do all of that I have to sell you a product that may not be the best rate. 
 
Banner may be the best company for you with the lowest rate...they may not me the best company.